Photo
My buddy Katie shared this awesome riff on Lululemon’s advertising earlier today.
My favourite tag line:
“Live in the moment. Live in the moment. Live in the moment. Live in the moment. Maybe if we repeat it enough, this will somehow become usable advice.”For someone who loves language and studies poetry, advertising like this is an ever-present eye-fuck. Aside from being essentially meaningless, “live in the moment” is to white-collared folks what “everything happens for a reason” is to blue-collars. It’s one of those things people say so they can appear purposeful without ever needing a single complete thought.
George Orwell must be rolling in his grave.(Original image and fun links at seacowcoalition.com)
via Discrepant Awareness.
-
asarum reblogged this from discrepantawareness and added:
Lululemon bag parody. I always thought...were completely ridiculous. It’s like some white...
-
38percentsure reblogged this from discrepantawareness
-
amongststars reblogged this from phronk
-
fingerskneesandtoes reblogged this from jessawick
-
huntrlangstn liked this
-
jessawick reblogged this from phronk
-
phronk reblogged this from gibbled and added:
Brand loyalty: it’s almost...having a personality....have a...
-
gibbled reblogged this from melyssakk and added:
Hmmm felt the need to repost this, I like lulu but I also like this, so torn …
-
melyssakk reblogged this from discrepantawareness
-
discrepantawareness posted this
